Research
Gather qualitative data, discover user needs, understand user behaviour and identify delight and frustration trigers.
I have over 4 years of experience in designing for B2B and B2C products. I have worked on projects in areas of finance, insurance, wellness and education. I am passionate about identifying user needs and building meaningful and useful products.
For the projects I take up, I can help you out with:
Gather qualitative data, discover user needs, understand user behaviour and identify delight and frustration trigers.
Generate ideas and translate research insights and business needs into meaningful workflows. Test ideas with users to get feedback.
Deliver the vision into usable and beautiful designs, keeping in mind visual consistancy with existing products or defining a visual language for new products.
Increasing the conversion rate of new users completing self verification.
Understanding why the share feature had low adoption and then improving it.
Building a chat bot to improve the customer support experience.
Building a smart financial planner to assist advisors with intelligence.