Hi, I’m Rutu.

UX Research & Design Consultant

LINKEDIN     •     INSTAGRAM     •     DRIBBBLE

What I Do  

I have over 4 years of experience in designing for B2B and B2C products. I have worked on projects in areas of finance, insurance, wellness and education. I am passionate about identifying user needs and building meaningful and useful products.

For the projects I take up, I can help you out with:

Research

Gather qualitative data, discover user needs, understand user behaviour and identify delight and frustration trigers.

Experience Design

Generate ideas and translate research insights and business needs into meaningful workflows. Test ideas with users to get feedback.

Visual Design

Deliver the vision into usable and beautiful designs, keeping in mind visual consistancy with existing products or defining a visual language for new products.

My Work  

Insurance Business App

Increasing the conversion rate of new users completing self verification.

EXPERIENCE-DESIGN  •  VISUAL-DESIGN  • 

Improving Feature Adoption

Understanding why the share feature had low adoption and then improving it.

RESEARCH  •  EXPERIENCE-DESIGN  •  VISUAL-DESIGN  • 

Customer Support Bot

Building a chat bot to improve the customer support experience.

RESEARCH  •  EXPERIENCE-DESIGN  •  VISUAL-DESIGN  • 

Financial Planner

Building a smart financial planner to assist advisors with intelligence.

RESEARCH  •  EXPERIENCE-DESIGN  •  VISUAL-DESIGN  •